Australian e-commerce sales increased from $27 billion in 2010, to more than $37 billion in 2013. Online sales have been continuously demonstrating an increase of $3-4 billion every year. This shows tremendous growth for online business and great opportunities for the future. Despite of these positive numbers, less than half of Australian businesses had an online presence, such as a website, eBay store or social media page, according to the according to the Australian Bureau of Staistics. The gap between small and big businesses remains quite large, with just 33.2 per cent of micro businesses having a web presence compared to 97.3 per cent of big businesses. These statistics show that there is a large section of businesses who are yet to realise the potential that is eCommerce.
Australian consumers had an average annual online spending of $2108 into 2013 - This average spending shows that consumers are willing to spend online without any hesitation. Almost 73% of Internet users belonging to the age group of 35 to 44 have done shopping online. Australian consumers spent a total of $16 billion online in 2012. By the end of 2012, 45% of Australian businesses were said to have a online presence including a full feature website or a single home page.This shows there is still a lot of potential for other small business who are yet to trade online or still run the business only in the traditional manner.
eCommerce websites have a really good opportunity to reach a very large section of the population considering that 94 per cent of the entire population of Australia has access to high-speed Internet, and 60 per cent of them go online multiple times a day. The statistics prove that people are spending more freely online ever before. 55% Australiansbelive online shopping portals offer lower prices,compelling customers to buying things online. Statistics lean in the favor of eCommerce as more than 1/5 of the population prefers online shopping due to the convenience of buying from the comfort of your own home or on the move.
More than half of the online purchases by Australians are done on the Australian e-commerce sites as consumers consider them reliable local brands. To summarise below are some of the key points local businesses should consider who are yet to jump on the eCommerce bandwagon:
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With Orange IT's SEO services businesses can now attract customers to them rather than the other way around. These unique SEO techniques make sure consumers find you online and that your business stays ahead of the competition. This will not only increase the web traffic to your site but also drive consumers from various search engines and land them at you doorsteps.Orange IT does not use any generic techniques such as the Do-it-Yourself methods or fixed templates which enables your business to have a unique online identity.